Baby toys 0–12 months – soft, safe & made for first discoveries

Baby toys 0–12 months – gentle play for the very first year

The first year of life is full of milestones: your baby starts to grasp, follow sounds and explore the world with curious eyes. With the right baby toys for 0–12 months you can support this development in a playful and age-appropriate way – from soft cloth books to rattles, teethers and cuddly companions.

Cloth books, rattles & first grasping toys

Soft cloth books with crinkle pages, rattles and grasping toys are perfect for tiny hands. Different textures, shapes and subtle sounds encourage your baby to reach out, feel and experiment. Many toys can be attached to the pram, car seat or cot, so favourite pieces are always within reach – at home and on the go.

Teethers & cuddly friends for comfort

When the first teeth start to appear, teethers help to massage sensitive gums and offer soothing relief. Cuddly toys, comforters and small warming pillows provide extra security and turn bedtime or cuddle time into a cosy ritual after an exciting day.

Safe and thoughtfully designed baby toys

In this category you will find a curated selection of baby toys from trusted brands that focus on high-quality materials, careful workmanship and baby-friendly design. This way, your little one can safely chew, shake and explore while you can relax and enjoy watching their progress.

Gift ideas for birth, baptism & first holidays

Looking for a special present for a newborn or a baby’s first Christmas? Baby toys from this category make wonderful gifts – whether you choose a single favourite piece or create a small set with a rattle, teether and soft toy. Perfect for unforgettable moments in the first year of life.